The digital marketing world is ever-changing and fast-paced. Keeping up with the latest trends, tools, and techniques can be challenging for marketers. Newer marketers may find it even more difficult to keep pace with new innovations as they grow their skills in this field. Let’s face it: Digital marketing is a jungle! Each digital marketing strategy framework has its own guidelines and recommendations, you can find the one that works best for you and your needs.
There are so many tools, software, processes, and technologies that it’s easy to get overwhelmed and not know where to start when it comes to creating an effective marketing strategy. In this blog post, you will discover the benefits of using a framework as a starting point for your marketing strategy. You’ll also learn about several popular frameworks and how they can be helpful in developing your own customized strategy.
What is a Marketing Strategy Framework?
A marketing strategy framework is a method for creating a strategic plan for your marketing initiatives. Some frameworks include a step-by-step process for creating a roadmap for your marketing activities based on your goals and target audience. Every organization needs to follow a strategic marketing plan that outlines its vision and mission. The marketing strategy framework can help you create a roadmap to support your business goals.
A marketing strategy framework can be used in different ways based on the needs of your business. It can be used as a planning tool or a way to document the current state of your marketing activities. The most popular marketing strategy frameworks are frameworks that have been tried and tested over decades. These frameworks are designed to help marketers and business owners evaluate their current situation and find ways to improve their marketing activities and processes.
Why Use a Digital Marketing Strategy Framework?
A digital marketing strategy framework is a great way to kick-start planning for your digital marketing activities. It can help you to define your vision and objectives, identify the audiences you want to reach, and select the best tools and channels for your needs. Through the process of outlining your strategy, you can also identify gaps and areas of improvement in your current marketing efforts.
This can help you to create a roadmap for improvement over time and identify areas where you need to invest more resources. To create a successful marketing strategy, you need to understand your business goals, evaluate your audience, and select the best tools and channels for your needs. A digital marketing strategy framework can help you to define all of these elements and kick-start your planning process.
Key Pieces to Include in Your Strategy
Vision and Mission
Where do you want your business to be in the future? What do you want your brand to stand for? These are the first questions you need to answer as a starting point for your marketing strategy.
Goals and Objectives
Once you have a clear vision and mission for your business, you need to define your goals and objectives. This helps you to determine what activities and investments are valuable for your business and which ones are not.
What do your customers want and need? How can you meet their needs better? These are the types of questions you need to ask yourself when defining your audiences.
Digital Marketing Strategy
Now that you have a clear vision, mission, goals, and audiences, you can start to translate those elements into a digital marketing strategy.
This is where you can start to select the best tools and channels for your business.
See Also: Best Digital Marketing Strategies to Promote Your Event
Structure of Marketing Strategy Framework
The first section of any marketing strategy framework is the marketing landscape. This is an overview of the current marketing landscape, including the tools and channels you will be using. This section will help you to determine the best marketing approach for your business. One thing to keep in mind when mapping out the marketing landscape is the lifecycle of each technology.
You’ll want to make sure that the marketing channels you select are still in use. If they are not, then you’ll want to select a different tool. The marketing landscape should be included in your marketing strategy framework. It’s a visual representation of the marketing channels and technologies you use. It will help you to identify the strengths and weaknesses of your marketing plan.
The Martech Stack
The second section of a marketing strategy framework is the Martech stack. This will help you to organize the different marketing tools you use. You’ll want to select the right tools for the job. You’ll also want to select tools that will work well together to help achieve your marketing objectives. The Martech stack will also help you to identify gaps and areas where you could benefit from additional tools.
The Martech stack is a visual representation of the tools you use to support your marketing activities. It’s useful to create a visual representation of the tools you use so you can identify any gaps in your strategy. The Martech stack can also be helpful if you are trying to select tools to integrate with your marketing tools.
This can be particularly useful for marketers who are trying to manage multiple tools at once. Having the Martech stack available will help you to see how various tools would fit together.
Digital Marketing ROI Framework
The third section of a marketing strategy framework is the digital marketing ROI framework. This section will help you to determine the expected ROI for each marketing channel you select. It will also help you to prioritize your activities and select the most effective marketing channels to use. You’ll want to know the cost of each marketing channel you select.
You’ll also want to determine the expected ROI for each channel. This will help you to identify which channels provide the best return on investment. It can be useful to create a table with columns for each marketing channel and rows for the expected ROI. This will help you to keep track of your progress as you work towards achieving your marketing goals.
B2B Customer Journey Mapping Framework
The next section of a marketing strategy framework is the B2B customer journey mapping framework. This will help you to identify your target audience, their pain points, and the ideal customer experience. It will also help you to create content that is highly relevant and engaging. This section will help you to break down your customers’ journey from awareness to purchase.
You’ll want to identify touchpoints along the journey where you can engage with your customers and provide value. This is another example of a visual representation. It can be helpful to create a diagram of your ideal customer journey. This will help you to identify opportunities to engage with your customers and provide value along their journey. It can be useful to create a table with columns for each touchpoint along the journey, rows for your customer persona, and a column for the customer value.
This will help you to keep track of your progress as you work towards creating customer experiences that really resonate.
B2C Customer Journey Mapping Framework
The next section of a marketing strategy framework is the B2C customer journey mapping framework. This is very similar to the B2B customer journey mapping framework. This section will help you to identify your customer journey and create customer experiences that resonate with your audience. You’ll want to focus on being relevant, engaging, and delivering value to your customers at every touchpoint along the journey.
This is another example of a visual representation. You can use this to create a customer journey map and identify opportunities to create customer experiences that resonate. You’ll want to focus on being relevant to your customers at each touchpoint along the journey. This will help you to keep track of your progress as you work towards creating customer experiences that really resonate with your audience.
Marketing Strategy Frameworks
Blueboard Digital Marketing Framework
Blueboard is a marketing software company that offers both marketing automation and CRM software. They have created a marketing strategy framework that has been used by thousands of marketers as a way to plan their digital marketing activities. This framework has five key pillars that can be used as a starting point to develop or improve your marketing strategy: Planning, People, Creativity, Tactics, and Measurement.
This framework also includes several key questions that can help you to identify areas of improvement and develop new strategies to increase effectiveness.
Google’s ADMS Framework
Google’s ADMS framework is a marketing strategy framework created by Google as a way to help marketers select the best marketing channels. This framework has four key pillars: Audience, Demand, Marketing channel, and Return on investment (ROI). This framework can be helpful for marketers who want to focus on a data-driven approach to marketing. It can help you to select the best marketing channels for your business based on data insights.
HubSpot’s Marketing Strategy Framework
HubSpot is a marketing software company that provides a wide range of digital marketing tools. They have created a marketing strategy framework that they recommend to all of their customers as a way to develop a roadmap for marketing activities. Their marketing strategy framework includes five pillars: Vision, Goals, Content, Tools, and Engagement. HubSpot also recommends that marketers use the acronym S.W.A.G. to remember these five pillars.
Marketers need to be flexible, adaptable, and agile in order to stay ahead of the curve and keep their businesses competitive. This means that you need a marketing strategy that is dynamic and can be easily adjusted to changing conditions and opportunities. This is why many marketers choose to use a digital marketing strategy framework as a way to kick-start their planning process.
They can be helpful for creating a roadmap for marketing activities based on your goals and audiences. And since each digital marketing strategy framework has its own guidelines and recommendations, you can find the one that works best for you and your needs.