If you are confused between TikTok and Instagram, then that is natural. Both of these platforms are used to create videos. But there are several differences between these platforms. So, if you are planning to promote your video on both these platforms then, you need to know how these differ from each other. Today, Social media marketing is used by businesses on a large scale to promote their brands.

TikTok – How it Works? 

TikTok is a video-sharing app that has become immensely popular in recent years, particularly among younger people. It has more than 400 million users, with content creators regularly posting videos of themselves singing or dancing to popular music.

Instagram – What it is known for? 

Instagram is a photo-sharing social media platform where users can post pictures and videos and “like” content created by others. The platform was launched in 2010 and now it has over 1 billion monthly active users.

Differences Between Instagram and TikTok Videos

TikTok Videos and Content-Type  

TikTok video is a bit more natural and shows the actual life of a person. According to experts, TikTok allows people to upload videos for up to 15 seconds. These videos are uploaded for free. The company recently announced that it would also allow longer videos up to 60 seconds long on its platform. However, it will be only if the user subscribes paid service; which costs $0.99 per month after a free trial period.

Instagram Video and Content-Type 

Instagram is mostly used for photos rather than video clips but there are exceptions such as boomerang which enables you to share short looping videos on the platform. However, these features are not always available on mobile devices due to bandwidth restrictions.

Instagram videos are edited a lot to make them look more extravagant and flashier. In addition, the background is often very bright and colorful, which makes everything seem even more stunning.

TikTok – Age Restrictions, Followers, Etc.

On TikTok, there are no requirements for any age group or a minimum number of followers before uploading your video. 

Instagram – Age Restrictions, Followers, Etc.

Instagram on the other hand is an older app, but it has been developing these features and adding them over time. It’s also owned by Facebook which means it has access to all of Facebook’s resources, including its AI technology.

Instagram for Marketplace & TikTok for Regular Use

The main difference between Instagram and TikTok is that TikTok is mostly for people who have creative ideas and want to get viral by posting them on this application, whereas Instagram is used mostly for celebrities and people who want to share their large life with others.

The most important difference between these two applications is that the main purpose of using TikTok is entertainment whereas the main purpose of using Instagram is sharing your personal information with others.

Main Differences – TikTok VS Instagram Content in General 

  • TikTok videos are not as flashy as Instagram videos because they do not have any editing software built into them.
  • TikTok is more of a platform for fun and enjoyment while Instagram is more like a marketplace for companies, brands, and solopreneurship. Both platforms have many features that allow users to post videos or photos to share with friends or family members.
  • In TikTok, you will find videos from people who want to share their daily stories. They create funny and entertaining content that their followers can relate to. On the other hand, Instagram is full of selfies and fashion photos that are meant for self-promotion rather than entertainment.
  • TikTok is an application for smartphones and tablets, which allows users to create short videos that can be shared with friends. The application has gained popularity among teenagers, especially in Asia.
  • Instagram is a photo-sharing social network owned by Facebook, which allows users to share their photos and videos with other members through a variety of filters and effects. Instagram is more popular among adults than teens.

Editing and Technical Differences 

One of the key differences between Tik Tok and Instagram videos is that you can add text to a TikTok clip. In TikTok, you can select from a variety of font options, outline size, transparency, and more. The results are then overlaid on top of your video. On Instagram on the other hand, you can add text by tapping on the pencil icon located in the Photo Editor. You can also share this text with your audience through stories on Snapchat by adding doodle strokes to the text or by typing some fun emojis!

Last Words: Which is Better – TikTok or Instagram? 

If you love visual content creation, then Instagram is all that you need. However, if you want to impress your followers with your dapper dancing skills and want to make your video go viral, TikTok is the right choice for you. The platform is all about making entertaining videos, which are focused on catchy audio, classy dance moves, attractive backdrops, and impressive costumes.